My poor kitty, Mittens, is terrified of baths. Taking him to a regular groomer was always an ordeal. But Meooww! is different! They have a calm environment and a special technique for handling nervous cats. The first time, I was nervous, but they assured me and even let me watch. Now, Mittens comes out looking and feeling refreshed, and surprisingly, he doesn't seem traumatized at all! They've truly been a miracle worker.